Skip to main content

We're All Selling Something

Generating Leads.

How hard is a soft-sell?

selling at the mall
I'm working part time for a mob. On commission. Six days per week. For those of who know me you're probably wondering - but why? I spend so much time promoting Content Marketing, why would I actually go sit in a shop and wait for people to approach me?

It would be a thousand times worse if I had to push flyers into people's hands. But it's nothing like that. I literally just sit here, at a table, hiding behind flyers and leaflets. What I'm actually doing is working on client websites and doing SEO. I do nothing at all to promote the product I'm selling. YOU come to ME. It's a slow sales revolution. Everybody's tired of the intrusive fast sell. Surrounding me are flyers, leaflets and promotional material advertising the services of Climate Roof Restorations. Technical information about tiles, roof cavity heat and sun reflectivity surround me. Sometimes I forget to look up. That actually works best. Am I going out on a limb when I say this: "Doing the opposite of selling is actually turning out to be the best sales technique." No. I don't think so. I get here at around 10am and leave at 5:15pm. Why 5:15? Well, a weird things happens here at 5:15. It's like mad hour. Dads and Mums pick up kids and basically race through various shops as quick as possible. Every now and then one of them sprints up to me and asks about roof restoration. I don't have all the answers. I've read the material. I have been given a rough overview of the process. My job is to take their name, address and phone number. Then I ask the lads to call them.

Avoid the Salesman

Some people actually want the roof guys (Steve and Garry) to call. They come up to me because others haven't got back to them. Other people see me a threat. I get a wide berth. "He's trying to rope me in to a never-ending barrage of sales-calls," I see eyes say. In the first week, I was mildly offended by blokes who came up and just took a pamphlet. I felt like the plastic Taxi Driver ("Johnny") in Luc Besson's "The Fifth Element". Just a mannikin. Looking after a pamphlet box. But today? I really don't care. It seems the more I sit down and engross myself in writing (I'm literally writing a novel between other technical and sales manual jobs) the more people approach me. But there's no real pattern. No real time of day sales can be made. No discernable demographic other than 40 to 60 year olds who care about their roof. Everyone is over 45. I can say that much. They want me to do Ellenbrook next week. Got to get back to it. It's nearly 5:15pm. Let's if the Currumbine Shopping Centre is anything like mad Woodvale.

Comments

Popular posts from this blog

The Drug That Killed River Phoenix

This article was going to be about a new drug I'm on called Duomine, but as I knew very little about River Phoenix (aka the vegan Jimmy Dean) I thought I'd swat up on what's really going on behind that brain-worm ditty. I'll talk about Duomine another time.The song line I'm on the drug that killed River Phoenix is from Aussie alternative band TISM's tasteless 1995 single (He'll Never Be An) Ol' Man River - and it's a bit cheap, frankly. The single's cover shows a mock-up of River's tombstone and was released shortly after his death. TISM were well-known for criticisin Imperial Hollywood and US pop culture, but they were masters when it came to borrowed interest marketing. More about these guys later.River Bottom's Awkward LifeIn 1944, River's mother Arlyn was born to a Jewish family living in the Bronx. When she finished school, she married a computer programmer but quickly grew bored of her secretarial life. In 1968, at 24, Arlyn dr…

Not the only white guy in Mumbai

Hi readers . . . and hi Mum! ;)

I've been watching some pretty heart-wrenching documentaries here at the Mumbai Film Festival. Watching docos seems to be a fast track to learning about the world. Many documentaries have an Indian element, but a couple stood out. I tend to make friends with the people who make films I like, so I'm pleased to say that Rajdeep Randhawa is now a close and personal friend of mine.

Rajdeep made a 47 minute documentary called, "Ek Tha Lal Pari." Shot mostly cinema verite, it documents the problematic relationship between a eunuch and her lover. It's an on and off relationship, but the two are still very much in love and have lived together for 20 years! In India, eunuchs live in enclaves. They are ostricised by society, but also revered and considered to have many spiritual powers. So they earn money by performing special rituals at marriages, births, deaths etc. It is a special honour to be blessed by a eunuch. To cross one would result …

Script development on a budget

Most people abhor criticism and nobody likes to open their wallet. If you are either, don’t - whatever you do - write a feature film screenplay. I almost guarantee that nobody will read it without being paid.

More importantly never go into production on a script that hasn’t been very heavily criticised, rewritten, analysed, rewritten gain, ripped apart, gutted and finally ... rewritten. I'm sure you can name a thousand movies with huge plot holes or character problems. Problems which could have easily been patched up with just a few bucks investment. Criticism is not the same as rejection.
While Mum will happily read your screenplay, getting constructive feedback from industry professionals costs money. Constructive criticism is the key to morphing an ailing screenplay into a great feature film. Nothing else will do this. Unfortunately, getting anyone who’s not your mother to read your screenplay (or read beyond your synopsis and director's notes) costs money. Even if you don&#…