Edwin James Lynch

Generating Leads. How hard is a soft-sell? I'm working part time for a mob. On commission. Six days per week. For those of who know me you're probably wondering - but why? I spend so much time promoting Content Marketing , why would I actually go sit in a shop and wait for people to approach me? It would be a thousand times worse if I had to push flyers into people's hands. But it's nothing like that. I literally just sit here, at a table, hiding behind flyers and leaflets. What I'm actually doing is working on client websites and doing SEO. I do nothing at all to promote the product I'm selling. YOU come to ME. It's a slow sales revolution. Everybody's tired of the intrusive fast sell . Surrounding me are flyers, leaflets and promotional material advertising the services of Climate Roof Restorations . Technical information about tiles, roof cavity heat and sun reflectivity surround me. Sometimes I forget to look up. That actually works best. Am ...

How we perceive the world. Today I'm a living poster. A mascot for capitalism. I am - the passive sell . For 7 hours I sit at a desk in the middle of an air-conditioned shopping mall. 6 days per week. An array of pamphlets. A nervous smile. It's 2:30 in the afternoon and I've barely exchanged glances with anyone, let alone produced a lead. I'm helping a mob called Climate Roof Restorations ( www.climateroofrestorations.com.au ). The idea is simple. I sit here, in the middle of this fairly obscure suburban shopping mall in the Northern Suburbs of Perth (I didn't know there was a North)  doing whatever it is I want to do - on my iPad (that's mostly doing SEO and setting up websites for clients). Should anyone come up to me, I am to engage them in conversation, takes notes and email the lead to HQ. It costs $800+ to hire this spot for a week. A bit under $800 for me, plus a commission of $XXX for each successful lead. After paying about $700 per month la...